Conversion / Implementation Team Leader Roundtable

2020 Annual Meeting


May 13/14/15, 2020
San Mateo, CA

Hosted by: Franklin Templeton Investments

Register On-line

*Registration requires an invitation code

Request Invitation Code

And Spring Arose
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Great job again. It's very valuable to get together with other recordkeepers to share ideas and learn from them. Keep it up!

This is a great conference that I really benefit a lot from! Great job and looking forward to our future meetings!

I like the structure of the meeting. I find the conversations helpful.

Great conference – I enjoyed and learned from discussions.


  • Need for efficiency gains
  • Opportunities from technological innovation

More reasons to review the implementation process end-to-end from sales to service in 2020.

A buttoned-down service provider transition process drives competitive success.

  • Enable more sales with existing resources
  • Facilitate fact-finding and discovery
  • Compress timelines
  • Gain efficiencies
  • Lower acquisition cost


Forum for Conversion / Transition / Implementation team leaders of retirement plan firms to exchange ideas and practices, with the goal of enhancing the effectiveness of business processes and team management. This meeting will include peer discussions, peer collaboration sessions, panel discussion breakouts, and general session speakers. Sessions and topics discussed are decided with input and feedback from the steering committee. There are no minutes of this meeting.


  • Consultant perspectives: business requirements and emerging needs
  • Setting expectations of the sales team to clinch success at delivery
  • Requirements for submission / handoff from sales to conversion team
  • Establishing the protocol for ongoing census / payroll submission
  • Payroll integration testing, initial remittance, and monitoring to enhance efficiencies
  • Project cost metrics and project cost management
  • Tools of the trade: Data reformatting and data management
  • Nuts and bolts of cybersecurity and fraud prevention
  • Adjusting processes to changing regulations
  • Best Practices:
    • Conversion
    • Plan terminations
    • Data manipulation
    • Off shoring


Attendance is by invitation only. The invitation is extended to New Business Conversion / Transition / Implementation team leads at retirement plan service providers (data analysis, and conversion consultants). Invitation is extended to firms operating in the following markets:

  • Defined contribution plan (401(k), 403(b), 457, 1165(e)
  • Non-qualified deferred compensation arrangements
  • Defined benefit and hybrid plans
  • Corporate, government, Taft-Hartley and not-for-profit markets
  • Across distribution channels (payroll, consultant, adviser, brokerage, TPA, bank, direct, agent and others)
  • Large and Jumbo plans
  • Micro, small and mid-sized plans


The agenda will be shaped by a steering committee of firms habitually represented at the roundtable

  • General Sessions with external speakers (retirement plan consultants, payroll service bureaus, data transformation consultants)
  • Breakout sessions with moderated panels • Breakout peer discussion sessions by market segment.
    • Retirement plans and retirement benefits packages using multiple providers
    • Jumbo corporate plans
    • Small and micro plans
    • Mid-sized and large plans
  • Report from the Coalition for Payroll Excellence
  • Hands-on collaboration sessions – to change the way we work
    • Update the standard deconversion file format/protocol and formulate strategies to encourage wider industry adoption
    • Create a standard transition questionnaire for use by recordkeeping service providers to reflect new functionality, legislation, and regulations

The meeting will be preceded by a Conversion / Implementation fair for firms that wish to exhibit and promote tools relevant to the Roundtable.


May 13, 2020

6:00 p.m. -  Pre-event Networking Bowl / Bocce and Dinner

396 Hillsdale Mall
San Mateo, CA 94403

May 14, 2020

8:00 a.m. - Breakfast
8:30 a.m. to 5:00 p.m. – Sessions

6:00 p.m. Event Dinner at 

      Mistral Restaurant & Bar
      370-6 Bridge Parkway
      Redwood City, CA  94065


Franklin Templeton Investments
One Franklin Parkway
Building 920 – Jamieson Conference Room
San Mateo CA 94403-1906


Casual Dress for pre-event
Business Casual Dress Code for meetings


This preliminary list of hot topics will be supplemented with requests collected for the Sentiment Survey

  • Financial Wellness
  • Profitability, fee compression, cost management, and revenue streams
  • AI, fraud mitigation.
  • Consolidation
  • Recent Federal and State Legislation, and jurisprudence action plan
  • Team Management
    • Attracting millennials to the position
    • Skill sets of Relationship Managers of the future
    • How to develop relationship managers
    • Resources available to develop relationship manager e.g. for negotiation skills
    • Consultative selling - influences.
    • Relationship Manager client notes management
    • Staffing, case load, efficiency
    • Compensation levers & bonus programs


Wednesday May 13, 2020

6:00 p.m.     Pre-event Networking Dinner, Bowl, and Bocce at PINSTRIPES

9:00 p.m.     Drop-off at Crowne Plaza Foster City – San Mateo

Thursday May 14, 2020

8:00 a.m.     Continental breakfast buffet at Franklin Templeton Investments

8:30 a.m.     Welcome  – Franklin Templeton Investments

8:40 a.m.     Introduction - Eric Henon - EACH Enterprise

8:45 a.m.     Consultant Panel - 

      Moderator and panelists to be announced

9:45 a.m.   Break

10:00 a.m.   Breakout sessions by size band

    • Micro/Small (Under $30 million)
    • Mid-sized and Large ($30 million to $300 million)
    • Jumbo ($300 million plus)
    • Muliple provider market

11:00 a.m. Transition

11:05 a.m. Breakout session - Strategic Issues

    • Hot topic #1
    • Hot topic #2
    • Hot topic #3

 12:05 p.m.   Buffet Luncheon

   1:05 p.m.   General Session Topic to be announced

   2:10 p.m.   Transition

   2:20 p.m.   Hands-on Collaboration Breakout Sessions

    • Strategies to encourage adoption of standard deconversion file format/protocol 
    • Formulation of a standard transition fact-findng questionnaire 
    • Third project to be announced

  3:25 p.m.     Break

  3:45 p.m.     Breakout Sessions - panels and outside speakers

    • Topic #1
    • Topic #2
    • Topic #3

  5:00 p.m.   Adjourn for the day

  6:30 p.m. Event Dinner at Mistral Restaurant & Bar

Friday May 15, 2020

8:00 a.m.     Continental breakfast buffet at Franklin Templeton Investments

8:30 a.m.    Breakout Sessions - panels, outside speakers, and peer discussion session

    • Topic #1
    • Topic #2
    • Topic #3

9:45 a.m.   Break

10:00 a.m.  General Session - Action Plan and Next Steps

11:00 a.m.   General Session – Topic to be announced

                     Speaker to be announced

12:00 p.m.    Conclusion

12:05 p.m.    Meeting adjourns / lunch boxes


6:00 p.m. -  Pre-event Networking Bowl / Bocce and Dinner

396 Hillsdale Mall
San Mateo, CA 94403


We have a block of rooms at the Crowne Plaza Foster City – San Mateo
1221 Chess Dr.
Foster City CA 94404

Please call 1-888-233-9537 or click here and ask for the EACH Enterprise LLC Room Block or Block CTQ which is $289 not including taxes and incidentals.

*distance from Franklin Templeton Investments: (2.2 miles / 9 minutes)


Register On-line

*Registration requires an invitation code

Request Invitation Code


Registration deadline:
On or before January 31, 2020 $1490
Between January 31, 2020 and March 15, 2020 $1790
After March 15, 2020 $1990

Cancellation policy:

EACH Enterprise, LLC will refund your entire meeting fee if you cancel on or before February 29, 2020.  For cancellations between March 1, 2020 and March 31, 2020, EACH Enterprise, LLC will refund your registration fee minus an administration fee of $175.  No refunds for cancellations after March 31, 2020.  In the unlikely event that the number of registered attendees falls short of expectations, EACH Enterprise, LLC will refund the entire registration fee.


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East Granby, CT 06026