Conversion / Implementation Team Leader Roundtable

2020 Annual Meeting


September 23/24/25, 2020


Register On-line

*Registration requires an invitation code

Request Invitation Code

And Spring Arose
Click the picture to view the entire poem.


Great job again. It's very valuable to get together with other recordkeepers to share ideas and learn from them. Keep it up!

This is a great conference that I really benefit a lot from! Great job and looking forward to our future meetings!

I like the structure of the meeting. I find the conversations helpful.

Great conference – I enjoyed and learned from discussions.


  • Need for efficiency gains
  • Opportunities from technological innovation

More reasons to review the implementation process end-to-end from sales to service in 2020.

A buttoned-down service provider transition process drives competitive success.

  • Enable more sales with existing resources
  • Facilitate fact-finding and discovery
  • Compress timelines
  • Gain efficiencies
  • Lower acquisition cost


Forum for Conversion / Transition / Implementation team leaders of retirement plan firms to exchange ideas and practices, with the goal of enhancing the effectiveness of business processes and team management. This meeting will include peer discussions, peer collaboration sessions, panel discussion breakouts, and general session speakers. Sessions and topics discussed are decided with input and feedback from the steering committee. There are no minutes of this meeting.


  • Consultant perspectives: business requirements and emerging needs
  • Setting expectations of the sales team to clinch success at delivery
  • Requirements for submission / handoff from sales to conversion team
  • Establishing the protocol for ongoing census / payroll submission
  • Payroll integration testing, initial remittance, and monitoring to enhance efficiencies
  • Project cost metrics and project cost management
  • Tools of the trade: Data reformatting and data management
  • Nuts and bolts of cybersecurity and fraud prevention
  • Adjusting processes to changing regulations
  • Best Practices:
    • Conversion
    • Plan terminations
    • Data manipulation
    • Off shoring


Attendance is by invitation only. The invitation is extended to New Business Conversion / Transition / Implementation team leads at retirement plan service providers (data analysis, and conversion consultants). Invitation is extended to firms operating in the following markets:

  • Defined contribution plan (401(k), 403(b), 457, 1165(e)
  • Non-qualified deferred compensation arrangements
  • Defined benefit and hybrid plans
  • Corporate, government, Taft-Hartley and not-for-profit markets
  • Across distribution channels (payroll, consultant, adviser, brokerage, TPA, bank, direct, agent and others)
  • Large and Jumbo plans
  • Micro, small and mid-sized plans


The agenda will be shaped by a steering committee of firms habitually represented at the roundtable

  • General Sessions with external speakers (retirement plan consultants, payroll service bureaus, data transformation consultants)
  • Breakout sessions with moderated panels • Breakout peer discussion sessions by market segment.
    • Retirement plans and retirement benefits packages using multiple providers
    • Jumbo corporate plans
    • Small and micro plans
    • Mid-sized and large plans
  • Report from the Coalition for Payroll Excellence
  • Hands-on collaboration sessions – to change the way we work
    • Update the standard deconversion file format/protocol and formulate strategies to encourage wider industry adoption
    • Create a standard transition questionnaire for use by recordkeeping service providers to reflect new functionality, legislation, and regulations


Business Casual


Wednesday, September 23, 2020

1:00 p.m. General Session: Welcome and Program Introduction
1:20 p.m. Current Context and Lessons Learned
  Moderator: TBA
Panelists: TBA
2:00 p.m. Break and Contest #1
3:00 p.m. Breakout Sessions
  Breakout Session #1 - Setting the stage for successful delivery in the sales process
  Moderator: Rosa Mees - Empower - Retirement
Panelists: External Wholesalers TBA
  Breakout Session #2 - Contracts and service agreements
  Moderator: TBA
Panelists: TBA
  Breakout Session #3 - Project management and collaboration tools and apps
  Moderator: Amanda Janas - T. Rowe Price
Panelists: TBA
  Breakout Session #4 - Tools of the trade: Data Reformatting
  Moderator: TBA
Panelists: TBA
4:00 p.m. Break and Contest #1
5:00 p.m. Social Hour - Performer - Emceed game of Trivial Pursuit

Thursday, September 24, 2020

10:00 a.m. Consultant Perspectives on Service Provider Transitions
  Moderator: Steve Stillman - Empower - Retirement
Panelists: TBA
11:00 a.m. Break
11:30 a.m. Scheduled individual or group meetings
12:30 p.m. Break and Contest #3
1:00 p.m. Breakout Sessions
  Breakout Session #5 - Converting plans to and from fully-automated solution providers
  Inviting providers of fully automated solutions including Guideline, Human Interest, Ubiquity, Vestwell, and others
  Moderator: Patrick Deak - American Funds
Roundtable discussion
  Breakout Session #6 - Process outsourcing, near-and off-shoring
  Peer discussion
  Moderator: Joan O'Leary - John Hancock - Retirement Plan Service
  Breakout Session #7 - Project management and collaboration tools and apps
  Peer discussion
  Moderator: David Hall - Nationwide
  Breakout Session #8 - Plan Terminations
  Peer discussions
  Moderator: Elizabeth Martin - Empower-Retirement
2:00 p.m. Break
3:00 p.m. Breakout Sessions - Collaboration / Committee Work
  Breakout Session #9 - Data Elements in Standard Deconversion Files
  Committee Report and Discussion
  Moderator: TBA
Kathy Busa - AIG Retirement
Michael Douglas - Empower - Retirement
Shawn Higgins - VOYA Financial
Jake Kunze - T. Rowe Price
Nancy Pieper - OneAmerica
Dan Steffen - Prudential Retirement
Mark Weiss - The Vanguard Group
  Breakout Session #10 - Standard transition fact-finding questionnaire
  Committee Report and Discussion
  Moderator: Chris Walters - Securian Financial
David Hall - Nationwide
Todd Roser - Transamerica
Jennifer Settles - American Funds
Chris Walters - Securian
  Breakout Session #12 - Coalition for Payroll Excellence Report
  Committee Report and Discussion
  Moderator: Kathy Busa – AIG Retirement
Presenters: TBA
4:00 p.m. Adjourn for the day - Launch of Contest #4

Friday, September 25, 2020

10:00 a.m. General Session: Current and Pending Legislation and Regulation - Implications of on Service Provider Transitions
  Speaker: Michael Kreps, Groom Law Firm
11:00 a.m. Break
12:00 p.m. General Session: The next frontier in efficiency gains: Digital onboarding and applications of AI in new business implementation
  Moderator: Cynthia Metcalf - VOYA Financial
Panelists: TBA
1:00 p.m. Next Steps and Results of Contests #4
1:15 p.m. Adjourn


Register On-line

*Registration requires an invitation code

Request Invitation Code


Registration deadline:
On or before January 31, 2020 $1490
Between January 31, 2020 and March 15, 2020 $1790
After March 15, 2020 $1990

Cancellation policy:

EACH Enterprise, LLC will refund your entire meeting fee if you cancel on or before February 29, 2020.  For cancellations between March 1, 2020 and March 31, 2020, EACH Enterprise, LLC will refund your registration fee minus an administration fee of $175.  No refunds for cancellations after March 31, 2020.  In the unlikely event that the number of registered attendees falls short of expectations, EACH Enterprise, LLC will refund the entire registration fee.


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EACH Enterprise, LLC
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East Granby, CT 06026